“Why do all of our marketing materials look so different?”
branding, brand development, marketing
“How come no one knows what we do?”
website design, graphic design, public relations
“A reporter is calling me at noon. What do I say?”
public relations, media training
“Did you hear about Barry in accounting? I hope we have a crisis plan.”
crisis management, crisis planning
NEWS

Don't Freak! Social Media Is Just Part of the Mix.
If you're feeling guilty, outdated, or downright dowdy because your business is not using social media... To learn more click here.

Numbers Tell Truth About BP Tragedy
The numbers are astounding: 35,000 - 60,000 barrels of oil per day spewing into the Gulf of Mexico. To learn more click here.

Lawsuit: Perils of Ad/Edit Combo Deals
Selling advertising with an editorial tie-in is a risky publishing strategy. To learn more, please click here.

Learn about best practices for non-profits in a new book in which Andrea Obston provided a chapter
Communicating to your many stakeholders in smart, fresh and innovative ways is at the crux of this first edition... To learn more, please click here.

Why Sell Your Soul At No Rate of Return?
As a business owner, it baffles me to think that any institution would consider selling off its competitive advantage. To learn more, please click here - or download a reprint.

Lessons from Toyota
As a crisis communications manager and Toyota owner, I'm being asked how I'd deal with their current situation. To learn more, please click here.

Want to Know How to Give a Marketing Boast to Your Employment Law Practice?
Law Trib Award Listen to part of a recent webinar Andrea Obston presented for attorneys. To hear to the webinar, please click here.

Andrea Obston Marketing Communications Chosen One of State’s Best PR Firms by Legal and Business Communities
Law Trib AwardAndrea Obston Marketing Communications, LLC has been chosen as one the state’s best public relations firms and web design firms by the readers of both The Connecticut Law Tribune and the Commercial Record. To read more, please click here.

 

We’ve all heard about business-to-business (B2B) and business-to-consumer (B2C) marketing. Well, that’s old school. Today’s media environment makes it possible – and mandatory – that you go right to the people who impact your bottom line. In other words, you need to take your business to everyone. That’s our B2E concept.

At Andrea Obston Marketing Communications, we’re a CT-based marketing and public relations firm with a strategic, service-oriented approach that will connect you to your customers, delivering results directly to your bottom line.

With a successful B2E campaign, you will receive:

  • Enhanced brand identity
  • Improved share of mind among your target customers
  • Better prospects delivered to your website
  • Enhanced visibility on the web through a combination of traditional and social media
  • Consistent stream of leads and qualified prospects
  • Solidified customer loyalty
  • Superior referrals
  • A more robust bottom line