“Why do all of our marketing materials look so different?”
branding, brand development, marketing
“How come no one knows what we do?”
website design, graphic design, public relations
“A reporter is calling me at noon. What do I say?”
public relations, media training
“Did you hear about Barry in accounting? I hope we have a crisis plan.”
crisis management, crisis planning
NEWS

The Good, Bad and the Ugly of Apologies.
When it comes to regaining your footing after a crisis, not all apologies are helpful. This column looks at the Good, the Bad and the Ugly in apologies. To learn more click here.

Social media can be a powerful tool to deal with crisis – before, during and after the event
Five to ten years ago, you had a 24-hour news cycle to plan for how to manage a crisis your company was involved in, now you have moments. click here.

For Crisis Watchers, '11 Was A Very Good Year
If you enjoy a good crisis — and who doesn’t? — 2011 was a veritable smorgasbord of the good, the bad and the really ugly. click here.

View This Month's "Great Moment in PR"
Welcome to "Great Moments in PR". This monthly series celebrates previously overlooked moments in history that led to the creation of our industry: one that's dedicated to building, enhancing and guarding clients' reputations. click here.

Ways to Jump-Start Your Crisis Planning
It seems like most crises, like those hitting Penn State and Syracuse, come out of nowhere. How do you prepare? click here.

Lessons From Netflix Show What Not To Do
Poor Netflix. First they announce a 60 percent price hike in July, causing a mass exodus of 1 million users.... To learn more click here.

U-Turns in Spin Lane Exceed All Credibility
The recent spate of U-turns in crisis response makes me wonder... To learn more click here.

How Blogging Can Benefit Your Company
Think blogs are just for people who want to share strange stories with the world? Think again. To learn more click here.

NPR fundraiser’s gaffs remind us that every employee needs to be on-board with a company’s values.
Ron Shiller's big mouth and need to impress may have cost NPR more than $400 million. To learn more click here.

 

We’ve all heard about business-to-business (B2B) and business-to-consumer (B2C) marketing. Well, that’s old school. Today’s media environment makes it possible – and mandatory – that you go right to the people who impact your bottom line. In other words, you need to take your business to everyone. That’s our B2E concept.

At Andrea Obston Marketing Communications, we’re a CT-based marketing and public relations firm with a strategic, service-oriented approach that will connect you to your customers, delivering results directly to your bottom line.

With a successful B2E campaign, you will receive:

  • Enhanced brand identity
  • Improved share of mind among your target customers
  • Better prospects delivered to your website
  • Enhanced visibility on the web through a combination of traditional and social media
  • Consistent stream of leads and qualified prospects
  • Solidified customer loyalty
  • Superior referrals
  • A more robust bottom line