Andrea Obston Marketing Communications works in partnership with its clients to maximize the impact of their marketing dollars. The firm creates and executes marketing strategies that improve clients’ bottom lines. It mobilizes traditional and social media in an approach it calls B2E (Business to Everyone) to bring a client’s message directly to the people and organizations it needs to reach. The firm’s expertise includes strategic marketing planning, brand development and marketing, public and media relations, social media and other website-based connections as well as communications training. Its subsidiary, Andrea Obston Crisis Management, provides public image crisis planning and management. The firm, which celebrated 25 years in business in 2007, is based in Bloomfield, CT
We are a State of Connecticut certified, minority woman-owned marketing firm that takes a very strategic and service-oriented approach to working with clients. Every engagement begins with an in-depth strategic analysis of your company using a process we developed called the Strategic Marketing Audit Research Technique (SMART). The SMART process forms the basis for a comprehensive marketing plan that includes clear objectives and tactics, measurements of success, and a timeline for rollout.
Every plan is put into action by a senior-level member of our staff. The hallmark of our success has always been this hands-on, flexible and personal approach to client service. Our account managers see themselves as partners in your growth.
Among the tactics we use are:
- Strategic marketing audits (see SMART process)
- Brand development and marketing
- Public relations, including traditional and social media relations
- Media training
- Crisis planning and management
- Website development and optimization
- Workshops and seminars on a variety of contemporary marketing issues.
To learn how we can help grow your business, click here.