How We Grow Your Business
We use our B2E (B to E) marketing communications strategy to help your business grow. Since the agency was founded in 1982, we’ve made it our business to integrate the latest tactics in marketing communications.
To borrow from a baseball metaphor, today’s market is like a game of small ball. Gone are the days when a single press release or media story would hit a home run for a business. We coach clients to win the game by bunting, stealing a base here and there, and hitting a few singles.
In other words, B2E is a new game plan that uses the best mix of traditional and “new media.” The players may include local newspapers, television, radio, national print, trade press, Internet-based publications, your company’s website, e-newsletters, blogs, and other new media.
Sound complicated? Don't worry. We do the research and sort through the alternatives. Then we deliver a marketing strategy that goes straight to your bottom line.