Making The Most Out Of Your Press Releases With AOMC Online Newsroom

Bloomfield, CT, September 21, 2010 -- There is a new way to extend the life of a press release – the on-line newsroom. This is essentially a site that’s dedicated to generating additional exposure from press material by acting as a “one-stop shop” for journalists.  This central hub archives press materials and any extra resources that reporters may need to cover a story.

“An online newsroom is an extremely beneficial tool to add to any marketing and PR program,” says Katrina Lennon, Account Coordinator at Andrea Obston Marketing Communications, LLC.  “With traditional marketing and PR tactics, once you send out a press release you’re done.  You wait and you hope that a reporter or editor finds the story interesting enough to use.  But, with an on-line newsroom that release is stored on the internet and gets picked up by search engines like Google, potential customers and even reporters. When we set up on-line newsrooms for our clients, we find that they get picked up by search engines within 24 hours, giving them increased visibility and driving visits to our clients’ sites.”

Not only does an online newsroom serve as an archive for everything written by a company, it also includes some “extras” that journalists find helpful. These include logos, photos, cutlines from events, long quotes, media coverage, boilerplates and more. “An online newsroom is a place to store everything; so it is literally a one-stop shop for reporters,” she says.

An online newsroom is easily integrated into any pre-existing social media plan. If a company does not have one, then this is an easy first step into social media. With all of a company’s material in one place, a quick tweet with the link drives traffic to the site making a company more visible.

Lennon recently completed the final touches to the Andrea Obston Marketing Communications On-Line Newsroom for its clients.  “We’ve been very pleased with the results,” she says.  “Before, we would send out press releases, media alerts and feature stories and that was it. Reporters picked them up or they didn’t.  We essentially had one chance to get a client’s story in the media.  Now, we’re immediately repurposing press materials as soon as we send them out.  The best part about it is how it increases the possibility of getting our stories picked up in search engines,” says Lennon.

Andrea Obston Marketing Communications is just one of the many companies that are starting to create their own online newsrooms. With successful integration in the day-to-day business and social media plans of a company, this new tool is sure to increase the visibility of clients and turbo charge any press materials.

About the Andrea Obston Marketing Communications
Andrea Obston Marketing Communications, LLC helps businesses grow through a B2E (Business to Everyone) marketing communications strategy.  The firm’s expertise includes strategic marketing audits, brand development and marketing, public and media relations, media training, websites and social media. Its subsidiary, Andrea Obston Crisis Management (www.crisismasters.com), provides public image crisis planning and management.  The firm, which celebrated 25 years in business in 2007, is based in Bloomfield, CT and can be reached at www.aomc.com or (860) 243-1447.

Media contact:
Andrea Obston aobston@aomc.com
(860) 243-1447 (office) (860) 803-1155 (cell)
(860) 653-27612 (home)